Here at Tralongo, we deal with dentists all the time, and we often hear them say they just want to do what they love, and that is – being a dentist.
Many dentists practice in various offices through the week, but some own their practice. Owning your practice comes with much more than just being the dentist – that means you have to have an eye on everything! That is where we come in, we help you manage all aspects of your business so you only have to worry about doing what you love – being a dentist.
Most dentists have little to no experience managing a practice, from staff problems, dealing with billing issues, rifts between staff members – they weren’t exactly trained to deal with that stuff – they spent a lot of time and energy being trained in the clinical aspects of dentistry so that is what they should be focusing on.
Maybe about 10 years ago this was a more realistic expectation, there was no social media, no ratings judging your every move publicly, insurance worked differently and also there was not that much competition. However, nowadays, you have to be more involved than even you wished to be. The reality is that you need to be more business savvy nowadays, be aware of the power of social media, keeping an eye on review sites, having a digital/nondigital marketing strategy and being aware of more than just your dentistry knowledge.
The reality is that you need to be more business savvy nowadays, be aware of the power of social media, keeping an eye on review sites, having a digital/nondigital marketing strategy and being aware of more than just your dentistry knowledge.
As your business and technology evolve, so should you, always keep learning new things, keep up with the new trends and keep yourself updated in the business and social aspect of dentistry. Just like you have to keep updated on new dentistry methods, or new technology – make sure you are up to date with other aspects of your business. However, don’t let it get in the way or take up more time than practicing dentistry.